Discovery Channel - Advertising between documentaries

B2B campaign

Discovery’s campaign highlights how ads are placed between its dynamic, high-quality documentaries. Using striking visuals, an ad van in the desert surrounded by zebras, a tail message on a fighter jet, and a man swimming with sharks. The campaign reinforces the premium content environment.
Recognized as: ‘One of the best international ads.’ by *Campaign Magazine*, it won major industry awards, including Cannes Gold Lions.