Discovery Channel - Advertising between documentaries

B2B campaign

Discovery’s campaign highlights how ads are placed between its dynamic, high-quality documentaries. Using striking visuals—an ad van in the desert surrounded by zebras, a tail message on a fighter jet, and a man swimming with sharks. The campaign reinforces the premium content environment. Recognized as: ‘One of the best international ads.’ by *Campaign Magazine*, it won major industry awards, including Cannes Gold Lions.

Role: Art director / graphic designer
Client: Discovery Channel Europe & US
Agency: TBWA Neboko
Medium: Print OOH
Awards: Gold Lions Cannes / Eurbest Gold / ADCN Gold
Featured in: Adformatie / Campaign Magazine / Lurzers Archive / Creativity / Adweek