Conveying the message that your ad will be between dynamic documentaries. This campaign concentrates on Discovery's content. An advan in the desert surrounded by zebras, a tail message attached to a fighter plane,and a man swimming with sharks all display the same message. 

’One of the best international press ads' - Campaign Magazine
Awards: Cannes Lions Gold
Agency: TBWA
Medium: Print OOH
Role: Creative director / Art director / Graphic designer