I'm a creative director, art director, and designer based in Amsterdam, with a love for developing thoughtful ideas and bringing them to life through advertising, branding, and digital experiences. My work spans ad campaigns, interactive experiences, brand identities, combining creativity, technology, and storytelling.

I've been fortunate to work with agencies like BBDO, DDB, 180, TBWA, Mullen Lowe, VMLY&R, JWT, Saatchi & Saatchi, Havas, Ogilvy, Anomaly, Dentsu, and Netflix, alongside brands such as Google, Facebook, Samsung, Axe, IKEA, Sony, Toyota, Heineken, Discovery Channel, Vodafone, The Economist, Mars, Playstation, Lexus, Oxfam, T-Mobile, Eurosport, Volkswagen, Greenpeace, Amstel, and Philips. Each collaboration has taught me something valuable about effective creative work.

Over time, I've connected with talented creatives across various disciplines who I can call on for projects.
We work as a small team but take on global projects, always aiming to deliver quality work that meets client needs.

I aim to help brands and people approach creative challenges from fresh perspectives—combining thoughtful storytelling with design that resonates with audiences.

Some of my work has received recognition including Cannes Gold Lions, and I've had the opportunity to serve as a juror at festivals like Cannes Lions. My projects have occasionally been featured in publications like Fast Company, Creativity Online, Mashable, Buzzfeed, TechCrunch, AdWeek, Lürzer's Archive, and Etapes Graphiques.

I speak Dutch and English. Outside of work, I enjoy time with my family, playing tennis, running, cycling, photography, and learning about art, mid-century architecture and garden design.

I'm always open to discussing new projects or ideas, feel free to reach out!

Offering

· Creative direction
· Art direction
· Concept development
. Advertising
· Visual Design
· Creative Strategy
· Photography & video
· Consultancy & Advisory
- Gaming for brands

What I do
I have expertise in art direction and design and leading advertising campaigns of all sizes with a focus on concept development, creative direction and visual design. I usually work for advertising agenies, brands. founders of startups, in-house design teams and design studios.

I aim to find a balance between amazing ideas, simplicity, beauty, function and effectiveness in my work.
I’m also a full believer in collaboration being the key to success.

Assistance
I have a strong network of well respected specialists and generalist creatives that I can rely on to bring
into any project or team.

Where am I?
I’m currently in Amsterdam and work worldwide.

Select Client Experience
Sony Play Station, Samsung, The Amazing Spider-Man, Oxfam, KPN, Discovery Channel, Maandag, Heineken, Unilever, Axe, Lynx, Amstel Beer, Magnum, Mars, Calvé, Iglo, Lexus, Toyota, Ketel 1, Interpolis Healthcare, Aegon, Vodafone, Talpa, New Delhi Airport, ING bank, The Economist, Schiphol Airport, Zilveren Kruis Health Insurance, Pink Ribbon, National Lottery, Geek Squad Guidion, Nationale Nederlanden Insurance, ANWB Road Assistance, National Lottery, KPN Hi Telecom, Senseo, TravelBird, Asics, Bavaria Beer, T-Mobile, Citroën, Eneco Wind Energy, Transavia Airlines, Tele2, Booking, Ikea, G-Star, KFC, Arla, KPN, Rivella, Vistaprint, Polar,

Agency and brand experience
DDb, TBWA, Monks, Anomaly, Opus United Los Angeles, Cheil, Havas, Ogilvy, Sony PlayStation, Publicis, Netflix, Ace, Dentsu, Springbok, Superson Helsinki, BBDO, JWT and many more.

Find me around the place
· Email
· Linkedin
· Read cv
· Instagram
· Figma
· Behance
· Dribbble