Hi Launches First-Ever Interactive Mobile Music Video for Unlimited Data Campaign

Dutch telecom provider KPN Hi has launched a groundbreaking integrated campaign featuring the first-ever interactive mobile music video designed specifically for smartphones. This innovative experience, created to promote Hi's unlimited data bundle, stars renowned rap artist Ronnie Flex and introduces his latest single, "Pocahontas."

In this interactive video experience, viewers can step into the world of Ronnie Flex, navigating multiple storylines, uncovering hidden easter eggs, and exploring a host of interactive elements. Designed as a unique smartphone app available for both Android and iPhone, the campaign redefines the music video format by merging storytelling, technology, and the immersive capabilities of mobile.

The app also gives users the chance to win exclusive prizes, enhancing the engagement with Hi’s brand promise of unlimited possibilities. Developed in collaboration with leading creative forces BBDO, Top Notch, Universal Music Group, Vice, Habbekrats, Yellowbird, and thispagecannotbefound.com, the campaign pushes the boundaries of mobile content and aims to set a new standard in digital storytelling.

Client: KPN Hi
Agency: BBDO
Role: Creative Director / Art director
Creatives: Joeri van Oostwaard
ECD: Rogier de Bruin
Awards: Esprix Grand Prix
Medium: iTunes / Android App

Featured in Adformatie / FWA / Ronnie Flex Facebook / Ads of the world / Eurobest

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This is an integrated campaign for Dutch telecom provider Hi with an interactive music video that is specially designed for smartphones. The innovative music video by rap artist Ronnie Flex can be experienced throughan app that offers multiple storylines, easter eggs, and many other interactive options.

Ter promotie van hun onbeperkte databundel ontwikkelde Hi deze interactieve mobiele muziekvideo, waarin je in de huid kruipt van Ronnie Flex. Volgens de makers zelf gaat het hier om de eerste interactieve mobiele muziek video die er is ontwikkeld. De app bevat verder de primeur van de single ‘Pocahontas’ en kun je diverse prijzen winnen. Voor deze Hi campagne werd samengewerkt met BBDO, Top Notch, Universal Music Group, Vice, Habbekrats, Yellowbird en thispagecannotbefound.com. De app is beschikbaar voor Android en iPhone.