KPN Hi Telecom - The Music Video of the Future 👾

Product campaign

Hi Launches First-Ever Interactive Mobile Music Video for Unlimited Data Campaign

Dutch telecom provider KPN Hi has launched a groundbreaking integrated campaign featuring the first-ever interactive mobile music video designed specifically for smartphones. This innovative experience, created to promote Hi's unlimited data bundle, stars renowned rap artist Ronnie Flex and introduces his latest single, "Pocahontas."

In this interactive video experience, viewers can step into the world of Ronnie Flex, navigating multiple storylines, uncovering hidden easter eggs, and exploring a host of interactive elements. Designed as a unique smartphone app available for both Android and iPhone, the campaign redefines the music video format by merging storytelling, technology, and the immersive capabilities of mobile.

The app also gives users the chance to win exclusive prizes, enhancing the engagement with Hi’s brand promise of unlimited possibilities. Developed in collaboration with leading creative forces BBDO, Top Notch, Universal Music Group, Vice, Habbekrats, Yellowbird, and thispagecannotbefound.com, the campaign pushes the boundaries of mobile content and aims to set a new standard in digital storytelling.