'Now this is exciting' is Holland Casino's launch campaign for their new online offering. The campaign celebrates the immersive fun of the Holland Casino online experience so much so that you can't resist shouting out to your friends, "Now this is exciting," even in the most inappropriate of surroundings. The campaign launched across the Netherlands, accompanied by digital and social activations.

Role: Creative director
Agency: 180 Amsterdam
Medium: TV / Social

Featured in Adformatie / Fonk / Marketing Report / Ace / Natuurmonumenten