LeasePlan

What is your LeasePlan?

The concept was simple: What if your car leasing experience was as effortless as getting into your car? The real challenge wasn’t explaining the app’s features, but the feeling it brings: mental peace.

We didn’t want to just make customer service a technical advantage, but a real lifestyle benefit. So, we chose a tone that was fresh, inviting, and relaxing. No long waits or annoying hold music, just instant help. We translated that into everything: from copy and visuals to the in-app experience.

We intentionally kept it simple: no overcomplicated design or jargon. Just clear, friendly, and frictionless. Because when something feels this simple, you know it’s creatively on point.

Wat is jouw LeasePlan?

Introduction campaign