The Great Story of Nature, told on a small scale.

πŸ’› Natuurmonumenten 🌼 Laat de natuur leven 🐝

Brand campaign

Natuurmonumenten introduces a new brand positioning and tagline, 'Let nature live.' This foundation will guide all future activities and marks a new phase for the oldest nature conservation organization in the Netherlands. β€œWe’re moving beyond simply protecting nature reserves and inspiring people to enjoy nature. With this new strategy,we aim to motivate people
to actively support natureβ€”including nature right around the corner.” - Natuurmonumenten

The great story of nature, told on a small scale. With artisanal precision, a diorama was built, enhanced with the latest digital techniques, forming the backdrop for the story. The video shows the current state of nature and the impact humans have on it.

🌼 Let nature live 🐝

Behind the scenes

Client: Natuurmonumenten
Agence: Ace
Role: Creative Director
ECD: Rogier de Bruin
CD: Esmee Brinkman
Director: Patrick Louwerse
Miniature Set Design: Fleur Sophie de Boer
Character Design: Zaou Vaughan
DOP: Floris van der Lee
Edit: Daniel Falkenhagen
Grading Online: Joppo / De Grot
Post production: The Compound
Music Sound design: Sharkee
Featured in Adformatie / Fonk / Marketing Report / Ace / Natuurmonumenten
Awards: 2025 ADCN Creativity Award Bronze