Natuurmonumenten introduces a new brand positioning and tagline, 'Let nature live.' This foundation will guide all future activities and marks a new phase for the oldest nature conservation organization in the Netherlands. “We’re moving beyond simply protecting nature reserves and inspiring people to enjoy nature. With this new strategy, we aim to motivate people
to actively support nature—including nature right around the corner.” - Natuurmonumenten

The great story of nature, told on a small scale. With artisanal precision, a diorama was built, enhanced with the latest digital techniques, forming the backdrop for the story. The video shows the current state of nature and the impact humans have on it. The campaign will launch on TV, online, social and (D)OOH.

Client: Natuurmonumenten
Agence: Ace
Role: Creative Director
Director: Patrick Louwerse
Miniature Set Design: Fleur Sophie de Boer
Character Design: Zaou Vaughan
DOP: Floris van der Lee
Edit: Daniel Falkenhagen
Grading Online: Joppo / De Grot
Post production: The Compound
Music Sound design: Sharkee

Featured in Adformatie / Fonk / Marketing Report / Ace / Natuurmonumenten