
The Great Story of Nature, told on a small scale.
π Natuurmonumenten πΌ Laat de natuur leven π
Brand campaign
Natuurmonumenten introduces a new brand positioning and tagline, 'Let nature live.' This foundation will guide all future activities and marks a new phase for the oldest nature conservation organization in the Netherlands. βWeβre moving beyond simply protecting nature reserves and inspiring people to enjoy nature. With this new strategy,we aim to motivate people
to actively support natureβincluding nature right around the corner.β - Natuurmonumenten
The great story of nature, told on a small scale. With artisanal precision, a diorama was built, enhanced with the latest digital techniques, forming the backdrop for the story. The video shows the current state of nature and the impact humans have on it.
πΌ Let nature live π
Behind the scenes
Client: Natuurmonumenten
Agence: Ace
Role: Creative Director
ECD: Rogier de Bruin
CD: Esmee Brinkman
Director: Patrick Louwerse
Miniature Set Design: Fleur Sophie de Boer
Character Design: Zaou Vaughan
DOP: Floris van der Lee
Edit: Daniel Falkenhagen
Grading Online: Joppo / De Grot
Post production: The Compound
Music Sound design: Sharkee
Featured in Adformatie / Fonk / Marketing Report / Ace / Natuurmonumenten
Awards: 2025 ADCN Creativity Award Bronze