The Story
European Nike Women campaign to celebrate young international female athletes at the break through point in their careers. To boost confidence in adolescent females and promote women in sport, we created an integrated campaign showcasing female athletes that were at the top of their game. The campaign included a hand-crafted book profiling each athlete in a way unique to her skill, five beautifully directed award winning films, and digital extension featuring interactive version of the athlete profiles. The campaign was promoted through a set of rich interactive banners and multiple events throughout Europe.
Agency: W+K Amsterdam
Medium: Integrated
Role: Art Director
Client: Nike Women
