The Story

Integrated campaign to launch the Samsung Gear S3 frontier smartwatch. This campaign was created in October 2016 and consisted of print, digital, and film.
This watch is designed to withstand the elements with its military-grade durability while staying connected in the most remote places thanks to the latest technology.

Agency: R/GA New York
Medium: Integrated
Director: Daniel Askill / Radical Media
Role: Creative director