Scapino

Making big dreams accessible

Persuade agency, in partnership with Abovo Media, is launching a cross-media campaign to celebrate Scapino's 50th anniversary. Featuring Olympic Champion Ireen Wüst and singer Marco Schuitmaker, the campaign highlights Scapino's role in making big dreams accessible. With 37% of Dutch children growing up with Scapino shoes, the brand emphasizes how "big dreams start with a first step." The campaign, inspired by Wüst's story of her first skates from Scapino, will run across TV, social media, online platforms, and in stores.

Brand campaign