Persuade, in partnership with Abovo Media, is launching a cross-media campaign to celebrate Scapino's 50th anniversary. Featuring Olympic champion Ireen Wüst and singer Marco Schuitmaker, the campaign highlights Scapino's role in making big dreams accessible. With 37% of Dutch children growing up with Scapino shoes, the brand emphasizes how "big dreams start with a first step." The campaign, inspired by Wüst's story of her first skates from Scapino, will run throughout 2024 across TV, social media, online platforms, and in stores.

Role: Creative Director
Client: Scapino
Agency: Persuade
Director: Johan Kramer

Featured in Adformatie / Fonk / Marketing Report / Ace / Natuurmonumenten