Dutch Fashion Brand Shoeby's Club of Humans Celebrates the Beauty of Differences. Herc and director Femke Huurdeman craft the film uniting every human being behind one brand. Dutch fashion brand, Shoeby, has unveiled its latest campaign created in collaboration with award-winning agency, HERC. ‘Welcome to the Club of Humans’ exists to celebrate humanity, our differences, and what unites us. After all, as the ad says. “We’re all different, and all more or less the same. How beautiful is that?” The 45-second TVC and accompanying assets were created with the production company CANADA. Directed by Femke Huurdeman - whose previous clients include Levi’s, Stella McCartney, and Vogue Italia - the ad aims to show the brand as accessible to all, no matter your interests, style, or personality. Set to a soundtrack composed by Audentity, Amsterdam, ‘Welcome to the Club of Humans can be seen on TV throughout the Netherlands. HERC’s head of production, Levi Rijper said: “We at HERC are huge fans of Femke Huudeman and knew Shoeby’s message would be in the right hands with her. Femke is known for her artistic and humanistic approach to filmmaking. She elevated this script, creating something impactful and innovative - a true fashion film.”

Agency: ACE Herc
Medium: TV / Social
Role: Creative director

Featured in Adformatie / Marketing Tribune