Celebrating the launch of The Amazing Spider-Man, Sony brought together photography and The Amazing Spider-Man in a competition designed to give fans the chance to try out and win the latest trend in photo-editing. Through the bespoke app participants can put themselves into an interactive mural composed, in early July, by photographer Dave Hill which depicts a New York scene. With the app they have also been able to go behind the scenes and see how the mural was made and get tips on how to create their own picture using the software. The creator of the most impressive mural will receive a photo editing kit including a Sony camera, laptop and software.