Tele2 - Yep / Nope

Brand campaign

Tele2 wanted to shake up the telecom market by promoting its unbeatable offer: Unlimited data for just €25 a month, on a strong network, with the freedom of a monthly cancellable plan.

Idea & Execution:

Rather than running one traditional spot, Tele2 broke the mold by airing three quick-fire commercials within a single ad break. The central theme? “Yep/Nope.” Each punchy ad clearly spelled out what Tele2 offers (yep) and what it doesn’t (nope). The result: a fun, fast-paced campaign that reinforced the idea that Tele2 gives you everything you want and none of the stuff you don’t.